The Business Challenge
The Foot & Ankle Center is one of the leading podiatry clinics in the Philadelphia area due to the remarkable patient experience they provide. They came to us with the challenge to help acquire more patients through the internet. Their current website was not converting visitors into new patient leads and they felt like it did not represent the quality of the practice they built.
The Business Solution
Far too often we see businesses with outdated websites from a design perspective. This leads to a poor user experience lacking the ability to guide a visitor to becoming a customer. The Foot & Ankle Center faced this issue and we could not wait to show them how a professional website would transform their practice online.
To remedy their conversion problem, we needed to provide a structured journey through streamlined visual navigation telling their story while directing the user to schedule an appointment. Every inch of their new website was built with one goal in mind, acquiring patients.
With their website revamp complete, they were ready to handle traffic from their target audience. We optimized their website for local SEO and launched a Google Ads campaign to prospective patients in buying mode. Within days, they began to see new leads and after a few months, achieved the results below.
527%
Increase in month to month online patient acquisition
12.9%
Conversion rate across organic and paid channels
$9.12
Cost per lead through digital advertising efforts
1
Business changing website built for conversions with a structured user experience
Testimonial
“I probably get maybe a dozen leads a day now from our website from patients requesting appointments. Huge difference. Before I only got maybe a dozen a month … Thanks!”
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