People Spend Their Lives On The Internet, Get In Front of The Right Ones
Google has 3.5 billion searches every single day. Facebook & Instagram have over 2.8 billion people logon a month. With the powerful advertising platforms they provide, we live in a time of abundant traffic and opportunity for your business.
The thing is, getting the right person to that beautiful website or landing page of yours is rather tricky with how much these platforms evolve and change every single day. The craft of creating systematic digital advertising campaigns is one of our greatest passions. We use the below strategies to drive the correct traffic that turns into sales and fans of what you do.
Phase One
Identify Your Target Customer
“The minute you get away from fundamentals – whether its proper technique, work ethic or mental preparation – the bottom can fall out of your game, your schoolwork, your job, whatever you’re doing.” - Michael Jordan
Identifying who will buy your product is one of the essential fundamentals of advertising. We go through an intensive research phase to identify your target customer so the following strategies below go as planned.
Phase Two
Strategy Development
Instead of putting your ad in front of a bunch of people like a billboard and hoping the right person walks by, the internet provides us with remarkable targeting capabilities that we use to our advantage.
In this phase, we develop campaign strategies that employ Facebook & Google’s robust platforms. With targeting capabilities like interest, keywords, custom audiences, and more, we show your ads to the dream customer from phase one who is most likely to buy your product or service.
Phase Three
Creative & Retargeting
With your target customer and campaign strategy in place, we deploy scroll-stoping creative and copy that will engage your target audience. From there, we retarget people who were interested in your ads across the internet.
For example, a perfect buyer sees your ad on Facebook and clicks onto your site. They like your product or service and are about to take the next step, but then get a phone call and forget to complete the transaction. That night, they are scrolling through Instagram and see your retargeting advertisement. This get’s them back on your site to finish what they started earlier that day. It’s powerful stuff.
Let's Chat
We don’t take you reaching out to us lightly and can’t wait to learn more about what you hope to achieve. All you need to do to take that next step in building your dream brand online is to fill out the contact form below.