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The Creative

Our campaign's creative elements were instrumental in driving growth. Initially, animations and static images garnered favorable responses. But as our efforts scaled, user-generated content (UGC) became the primary medium of engagement. Today, we adopt a dynamic approach by blending UGC with our time-tested animations and static images, optimizing performance for a significant monthly ad spend. Each visual is perfectly complemented by rigorously tested ad copy to ensure message clarity and engagement.

The Landing Page

For our landing pages, a one-size-fits-all approach was out of the question. Instead, we designed pages specific to the audience segments we aimed to captivate. A prime example of this targeted approach is our "curex vs shots" campaign. The success of this landing page lies in its precise identification and resolution of a significant consumer pain point, showcasing how Curex provides an unparalleled solution.

The Media Buying & Results

Starting from a modest five-figure ad spend, our team worked relentlessly, experimenting with diverse media buying strategies. Recognizing the brand's varied customer segments and the need for distinct communication, we employed varied campaign structures. For instance, we launched the "curex vs shots" campaign aimed at frequent allergy clinic visitors and a separate "curex for kids" campaign for parents, each with its unique media buying strategy. Our success on Meta Ads opened doors to TikTok, where we amplified our presence, scaling from zero to a monthly ad spend of $100,000+, all the while maintaining profitability. With the brand offering subscription products, our goal isn't solely based on Return On Ad Spend (ROAS). We focus on a set customer acquisition cost, which we consistently outperform, even with six-figure monthly spends.

The Creative

For an esteemed brand like Watches of Switzerland, where variety is vast, managing the sheer volume of creative assets became just as pivotal as the design process itself. With a diverse product line and simultaneous multi-brand campaigns, it was crucial to strategically place each creative on paid social platforms. The heart of our campaign success stemmed from exquisite static imagery, notably through carousel ads, showcasing a spectrum of products. These visual delights were further enriched with captivating video ads sourced directly from the partner brands.

The Landing Page

Given the brand's association with an array of luxury names, each campaign was tailored to a specific brand. The landing pages were architected not just to showcase, but also to strategically capture user data, guiding visitors through a curated selection of watches and jewelry. Selling luxury requires patience and finesse—it's a long play. Products, often priced from thousands to hundreds of thousands, necessitate multiple touchpoints before a purchase is made. Our landing pages hence transitioned into key data reservoirs, enabling us to retarget users based on the products they view, gently ushering them towards a purchase.

The Media Buying & Results

Navigating the media buying waters for a global public entity, intertwined with the crème de la crème of luxury brands, is no small feat. The precision needed in approving each line of ad copy, coupled with the intricate task of managing budgets across potentially ten campaigns concurrently, was challenging yet invigorating. Whether it was a broad national campaign, finely-tuned retargeting for multiple brands, or championing the global brand awareness campaign "Anytime. Anywhere." for the US market, our strategies stood the test. The proof? Our campaigns consistently yielded impressive returns on ad spend (ROAS), averaging between a commendable 2x to an outstanding 7x+ ROAS.